Small Foundations Can Have a Big Impact with Effective Communications
Author: Kristen Keely-Dinger and Jennifer Oldham
Hiring communications staff is usually not at the top of mind for small foundations. Administrative and grant-focused staff usually take priority, and while those positions are necessary, having a communications-focused staff member can also be beneficial to smaller foundations.
As a small health legacy foundation with five staff, we understand the need for efficient use of resources. We want to remain lean and nimble, but we also want to have a big impact. We have seen how focusing on communications can help a foundation meet our missions and advance our causes.
In 2013, our board adopted a new strategic plan which included "promoting our work" as one of the key objectives of the plan. Prior to this time, we typically used only our website and targeted emails to communicate about the work of the foundation. With this new strategic objective, it became clear that we were going to need to focus more of our resources into communicating not only with our grantees but also within the wider community.