Tiffany Friesen Joins SECF as Vice President of Programs & Partnerships
Earlier this month, Tiffany Friesen joined the SECF staff as Vice President of Programs & Partnerships. In her new role, Tiffany will lead SECF's resource development efforts and also develop a slate of programs that succeeds in helping members build connections, keep up with emerging trends and provide leadership on the issues that drive their work.
“Tiffany has proven herself to be a strong leader, developing programs focused on best practices, collective impact, youth development and other topics that are key priorities for SECF members,” said SECF President & CEO Janine Lee. “This rich mix of experience makes Tiffany a great fit for our work going forward.”
Tiffany says she was drawn to SECF by its work to find common ground in a diverse region.
“I like the work the organization is doing to bring voices together around a shared vision for people and communities,” she said. “Since then, I’ve gotten to know the SECF team and already know I am going to enjoy working with them!”
Tiffany came to SECF with extensive experience in revenue generation, strategy creation and implementation. Most recently, Tiffany served as Senior Director -- Partner Engagement for the United Way of Greater Atlanta, where she managed a multi-million dollar fundraising campaign to support programs related to education, health, income and homelessness. She also directed United Way's semi-annual C3 conference and implemented a partner engagement breakfast series that connected national experts with local nonprofit executives.
Tiffany also worked for eight years at the Be The Match Foundation, which supports efforts that help people in need of bone marrow transplants. At the foundation, Tiffany was focused on the Southeast, serving as both Director and Director of Major Gifts for the region.
“There are several currents or streams that run through my career in the charitable sector, including working with generous, caring and volunteer minded people,” Tiffany said. “That is one thing I’m looking forward to continuing to do at SECF."
Tiffany added that she’s enjoyed early opportunities to connect with members of the SECF Board of Trustees and other volunteer leaders among the membership.
“I enjoy working with volunteers. I enjoy the challenge of finding ways to make phone calls and meetings productive and informative while moving things forward toward our next step or goal,” she said. “I like working with people who aren’t afraid of big problems like poverty and child hunger and inequity. In my role I get the opportunity to identify ways to tangibly affect those big issues.”
Throughout Tiffany’s career, she has been involved with a number of Atlanta-based organizations, including the Metro Atlanta Chamber of Commerce and The Atlanta Committee for Progress.
Her civic involvement includes her own neighborhood of Grant Park, where she helped start the Atlanta Neighborhood Charter School and, more recently, helped lead a successful effort to change the name of Confederate Avenue to United Avenue.
“I don’t think that we thought we would succeed,” she said. “But we just kept putting one foot in front of the other and believed we were doing the right thing.”
While Tiffany is new to SECF, she’s not in unfamiliar territory – she notes this is her fifth job putting her within walking distance of Atlanta’s Woodruff Park.
“I’m not sure if it’s something to brag about or not,” she said. “I like being downtown.”